In addition, online daters felt that online dating is easier more efficient than other methods (61%), and gives access to a larger pool of potential partners (62%), compared to 44% and 50% of non-users, respectively.Meanwhile, 60% of non-users thought that online dating was a more dangerous way of meeting people and 24% deemed people who dated online were desperate, compared to 45% and 16% of online daters, respectively.Nevertheless, only one in three had actually gone out on a date with someone they met online.About one in five, especially women, at 30%, compared to 16% for men, asked for help with their online profile.According to a 2015 study by the Pew Research Center, people who had used online dating services had a higher opinion of such services than those who had not.
Some have a broad membership base of diverse users looking for many different types of relationships.
Some sites are completely free and depend on advertising for revenue.
Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.
Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.
Attitudes towards online dating improved visibly between 20, the Pew Research Center found.